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RAEN Style Feature: With sunshine brings Morgan from EDUN

For RAEN’s second style interview we ventured out to the style capital of the world, New York City, to meet with Morgan George, sales manager for EDUN.  Prepared for sleet, grey and a bitter chill, we couldn’t have been any luckier with the 45 degree weather and blue skies. A near perfect winter day for lunch and a stroll through lovely Tribeca.


Morgan is one of those people who naturally radiate a positive glow.  She grew up in Michigan, went to school in Colorado, and currently is living and working in the city.  Her style is reflective of her past experiences—simple, with originality and expression while staying socially responsible. Easy going, loving life, making a difference and looking great doing it—meet Morgan George.


Here’s the interview.


What are you wearing today? Please include all the killer accessories you’ve pulled together.

Morgan: Top Shop Shoes, EDUN Jeans, EDUN Organic Tee, Top Shop Sweater and my RAEN Vida’s. I love the fact that most of your shades are unisex. The manta ray ring is fromAlkemie which uses all recycled, reclaimed metals. The necklace is from a non-profit calledFalling Whistles, which raises money fund rehabilitation centers for child soldiers in Africa.


What style icons or favorite brands do you look to for inspiration?

Morgan: EDUN (duh, haha), Nior, Surface to Air, Rag and Bone, Sharon Wauchob, Lanvin, RAEN…and VINTAGE.  I love thrift/vintage shopping.  It’s a form of recycling, and it’s usually one-of-a-kind.


We love the socially responsible work Edun is doing. Can you tell us a little more about the company?

Morgan: EDUN is a progressive brand that provokes us to think beyond fashion.  Launched in 2005 by Ali Hewson and Bono, the company’s mission is to help build Africa as a viable source of production for fashion. Founded on the premise of trade not aid, EDUN aims to raise awareness of the possibilities in Africa to encourage emulation.  To help achieve this goal, EDUN is investing in the development of a community-based value chain, beginning with organic cotton.


Are you seeing more companies take notice of what you are doing at EDUN and trying to adopt similar practices?

Morgan: Indeed.  In fact, last summer LVMH took a substantial stake in the company, which was a huge vote of confidence for the brand, and it’s mission.  The hope is that sustainable business practices will become the norm.


We admire the work Bono is doing with the RED campaign and with EDUN. Can you tell us a little about him, what’s he really like?

Morgan: He is a big dreamer that rarely takes no for an answer.  Ali Hewson, his wife, is also lovely.  Such an inspirational pair, who really practice what they preach.


How’d you end up where you are today working with EDUN? Have you always wanted to work in fashion?

Morgan: I read about EDUN in Vogue my senior year of college. Although, I majored in International Studies I had an opportunity to move to NYC and work in fashion.  I worked in a multi-line showroom for 6 months, but was still fascinated by EDUN and the mission.  I decided I wanted to work for them, so started calling a few company phone numbers I found on the internet.  After leaving multiple messages, I finally got a person on the phone, and talked them into letting me come in to meet him.  It was a super small team, managing three brands.  They were pretty overwhelmed, so my little sales experience happened to be just what they needed for a Sales Assistant.


Do you see a style difference in New York City versus Brooklyn?

Morgan: After living in Manhattan for four years, I was ready to see a different part of the city. Brooklyn has always had its own distinct style and I think that’s part of what’s attractive about it. Brooklyn has amazing vintage shopping. I live in Prospect Heights so I go to Beacon’s Closet and Odd Twin, but I also like boutiques such as Jumelle and Oak in Williamsburg, and Bird on Fifth Ave.


Take us through a day in the life in Brooklyn.

Morgan: There’s a great farmer’s market near my apartment, so I start my Saturdays by buying food and flowers for the week. Then go on some sort of adventure like a bike ride to Brighton Beach– the Russian part of Brooklyn– or to the Brooklyn Flea for vintage shopping and areas. By the time that’s done, it’s Saturday night and there’s plenty to do. For dinner I love James restaurant on Carlton and the Vanderbilt on Vanderbilt Ave. I top off the night with a cheeky cocktail at Weather Up, a New Orleans themed speakeasy in my neighborhood.


Nails, pretty amazing. Please divulge your secret.

Morgan: My neighborhood nail salon is called Wink on Vanderbilt Ave., they are an eco-nail salon that makes all their own scrubs and uses non acetone products. Plus they do stuff like this, which you won’t find in Manhattan. These nail decals are called Mynx.


Love that. Thanks for taking the time to meet with us.


Interview + photos by Kristen Conahan.


RAEN Style Feature: We really appreciate good style and dedicate a few posts a month to exploring the minds of the people who flawlessly bring it all together and find out a little bit more about the inspiration behind their choices.

Past Features:

• Eric Ruhle of WeSc

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