For The Love Of Friday 5.26.17

A round-up of what’s stoked us this week on Instagram. From epic waves on the other side of the world, sunbathing babes, boards, dogs, road trips, outer space, and total mayhem. We’ve got our eye on the people that bring us the inspiration that feeds our brand: our ambassadors, families, friends, and our favorite freaks, they’re all here once a week.


The daily.

A post shared by Ben Osborne (@benosbornephoto) onMay 20, 2017 at 3:08pm PDT

The daily commute.



Looking back at the weekend like Through the eyes of the babe that is @sierralerback

A post shared by Zye Norris (@zyenorris) onMay 14, 2017 at 1:07pm PDT

Watering holes are the glory of summer.



denim chad @sade.img

A post shared by Tijuana Panthers (@tijuanapanthers) onMay 23, 2017 at 8:32am PDT

On tour and wearing double denim. What more is there in life?



morning run.

A post shared by J E N A V I E V E B E L A I R (@jenavieve) onMay 20, 2017 at 9:05am PDT

Nothin’ quite like a brisk morning jog.



"10 DAYS" see you all there - MAY 31st at the @the.slow BALI PEEPS!!

A post shared by Woody Gooch (@woodygphoto) onMay 22, 2017 at 2:38pm PDT

If you happen to find yourself in the area, pop in to see @woodgphoto’s newest show in Canggu, Bali, opening at the end of the month.


When life gives you turquoise waters…



Teepee beach vibes. #headdipholiday #campvibes

A post shared by Matt Cuddihy (@mattcuddihy) onMay 21, 2017 at 2:54pm PDT

Shacked up and surfed out.



NATIVE. a short film presented by @rvca || coming soon

A post shared by Jay Davies (@jay_davies) onMay 11, 2017 at 4:15pm PDT

@jay_davies looking shiny and fresh in @rvca’s new video NATIVE.


There are few things better in life than fresh print. The first edition of is something to drool about.


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