For the Love of Friday

A round-up of what’s stoked us this week on Instagram. From epic waves on the other side of the world, sunbathing babes, boards, dogs, road trips, outer space, and total mayhem. We’ve got our eye on the people that bring us the inspiration that feeds our brand: our ambassadors, families, friends, and our favorite freaks, they’re all here once a week.


Yesterday morning walks at sano shooting for @raen with @_captainjackk

A post shared by Margaux Arramon-tucoo (@margause) on

All you need is a few good things, and to get where ever you are going.


Yesterday I rode "La Gigia" 9'3 x 22 3/4 x 2 3/8 Bat tail... Ph. @leroyrobjordan

A post shared by M.F. Italian Slider (@matteofabbri_) on

Sometimes it’s not how you ride, but what you ride that makes all the difference. What a beaut.



A post shared by Woody Gooch (@woodygphoto) on

The mother of all.


Going backwards into the night. Photo: @harrisonsan #cuddlefornia

A post shared by Matt Cuddihy (@mattcuddihy) on

Boogie Man.


Recent work for @jcrew

A post shared by Mikey DeTemple (@mikeydetemple) on

Mikey and his dreamy life in Montauk.


Admiring the cool things

A post shared by Zye Norris (@zyenorris) on

Find yourself out where the wild things are this weekend.


#sano with the babes @pazlenchantin @margause #day sea

A post shared by KASSIA+SURF (@kassiasurf) on

Loaded up and ready to cruise. Summer might be closing other places, but for San O it’s not. Ideal days.



A post shared by Ben Osborne (@benosbornephoto) on

Molecules of magic. You mix enough of these together and they become an ocean. Whoa.

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