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The RAEN Optics Summer Preview

New for Summer, The Breslin and The Hopson – Available Now!


All existing frames available now in stores and online including popular RAEN classics, The Noval, The Volta and The Flowers. Summer is our favorite time of year and our newest styles are designed to embrace it. For 2011 we have three new frames highlighted by our RAEN X Alexandra Cassiniti collabThe Myopia which is set to drop mid-summer. Available now in stores and online are The Breslinand The Hopson. Staying true to our acute attention to detail and classic styling these new frames are set to make a splash.

 

The Breslin - Stemming from a soda fountain staple, the Breslin breathes new life into a feminine classic born of a 50’s icon. This tart little frame channels apparitions of Audrey Hepburn and Marilyn Monroe with a cat eye angled brow. Flared arms and crescent metal temple detailing grant every girl an effervescent balance of sophistication and sass. Go ahead and paint on that cherry pop red lipstick, it’ll go great with the Breslin. Available colorways: Matte Black Polarized (shown above), Seaglass and Brindle Tortoise. Size: 55/18-145

 

The Hopson - Make iconic style standard issue. A modern twist to classic pilot shades ensure you’re comfortably covered from every angle with oblique teardrop lenses supported by a lightweight wire frame and double bridge, sleek wire arms and RAEN’s signature acetate on the temple tips. Not just for fancy flying, the Hopson makes a great wingman when it’s time to buzz the tower. Available colorways: Japanese Gold Polarized, Siver and Charcoal Polarized. Size: 62/13-140

 

Summer 2011 Video Preview

R A E N Summer 2011 | Through The Eyes of Alex Kopps | featuring: Kassia Meador,Christina KeeNiah Juella McleodKate FrenchCharlotte KiddAlex KnostNate Tyler,Alex KoppsJon Johnson and Ellis Gene.

[vimeo=http://vimeo.com/19278868]

 

RAEN Optics in the Press

RAEN Optics has been getting continued coverage around the globe over the past few months including GQ AustraliaGraziaMonster ChildrenViceSurfingTransworld SurfPeople,AntennaSunglass MagazineRivieraThe LosAngelistCoolhunting and Fader.

 

RAEN Optics Spring Advertising

Our latest ads feature our newest frames for 2011. Nate Tyler + The HopsonAlex Knost + The FlowersJared Mell + The SquireKassia Meador + The Breslin. The photos for our 2011 ad campaign were shot by Jon JohnsonKassia Meador and Dane Peterson.

 

You Saw RAEN on Who?

Over the past few months we’ve seen our frames show up on an array of celebs and athletes who take their personal style very seriously. So to say the least, we are humbled and very thankful by their support of our emerging brand. The list includes: Gwen StefaniGavin RossdaleKirsten DunstSal MasekelaTaryn ManningSteve ShermanArto Saari,Jussi OksanenModest MouseSammy AdamsDiggy and MGMT.

  

RAEN Optics_ An Independent Optics Company from Encinitas, CA.

RAEN was formed in Summer 2008 by principals behind Libre Design, a boutique creative agency in Encinitas, CA. Owner and Creative Director, Justin Heit, always had a driving passion for accessories with a driving desire to create an eyewear brand. Coming from a background as an art director in the Action Sports Industry, Justin has continued to push the limits with both Libre Design and RAEN to appeal to a wide range demographic.

RAEN essentially became Libre’s own client where we have creative freedom to design and market the ideal niche eyewear brand. Balancing classic aesthetics with superior workmanship and modern design is what RAEN is all about.

We are a classics driven brand, aimed at bringing intrinsic value and authenticity to the boutique eyewear market. Our goal is to provide timeless, tangible, quality items that function within our active lifestyles and those of our consumers. We are designers who are determined to continually bring new and innovative products to the marketplace; created for and inspired by the lives we live.

 

The Tech Specs:

Our frames are tediously built to last with handmade European acetate, CR-39 and Polarized lens technology, and five barrel hinges. We currently have 17 styles with each having multiple color ways. Check out www.raen.com or click here to download our 2011 Lookbook.

 

Rx or Sun: We Have you Covered

Many of our styles are RX-able, meaning they can be used as a sunglass or customers may customize with their prescription lenses. We’ve seen nearly all of our frames used as both. Our newest frames, The Underwood, The Ryko and The Squire were all designed to be used either way. We have seen great success with optical-specific retailers as we offer a unique combination of high-quality fashion frames at a moderate price point.


Retailers:

Retailers please contact Sales Manager, Jeremy Heit (jeremy@raenoptics.com) with questions regarding pricing and availability.

 

For all media or other pr requests please contact:

PR/Media Manager, Micah Dunham (micah@raenoptics.com).
PR/Marketing Coordinator, Kristen Conahan (kristen@raenoptics.com).

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